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November 14, 2004
Submarines
A sign announcing some of the offerings of the Y-Not Variety market on Willow ave connecting davis and ball squares. So clearly this one caught my eye more due to the decay aspect rather than because the typeface itself is particularly noteworthy. And the pairing of the splotchily-fading black text in `submarines' with the beautiful rusty sunset colors of the coke logo certainly adds something as well. Nonetheless, there are a few neat details in the `submarines' lettering. It alternates between a greater roundedness than what you'd expect in a typical Univers derivative---with a nicely caligraphic stacked `a' character and a rather long finial on the `r'---and strangely sharp, angular touches---the 45° turns in the middle of the capital `S' and hard edges on the left of the `b'.
Posted by cds at November 14, 2004 03:38 PM