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November 13, 2004
Frank's
Another SF liquor store (this one a little more honest about its true identity). This sign is full of weird details that don't entirely mesh with one another. For one there's a little indecisiveness over whether the font wants to be a serif or a sans. The `F' and `S' in Frank's are both fairly classical looking, though the combination of the wedge serifs on the F's stem and upper arm, but a chunky slab serif on the crossbar is a little odd. In the case of the S, the graceful curve at the top is offset by what can only be considered a fang sticking out of the bottom. It looks like they also decided to borrow the unconnected capital A from the sans cap font in the second line, making for an awfully strange pairing.
The `Liquors' line seems to be a synthesis of the type styles in the two lines above. Characters like the `L' borrowing the straight blockiness of the `Haight & Cole' line, while the final `S' (with its imitation of what appears to be a swan's profile) returns to the ornate-yet-fanged style of the top line.
Posted by cds at November 13, 2004 06:51 PM