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November 14, 2004
Dole Publishing
More strange mixtures of fraktur and inappropriate, modern type on the front of this defunct publishing house at the beginning of summer street in davis square. There's something kind of charming about putting a ridiculously ornate capital on the front of a word set in univers---the plainest and most lacking in character (or any aesthetic appeal to speak of) of the mid-20th century sans-serifs. However, unless they were trying to make some sort of statement about their own modernity combined with traditionalism or something I'm confused as to why a publishing company would settle for such an amateurish-looking design choice....
Posted by cds at November 14, 2004 03:33 PM