« Bradley Shopping Center | Main | Sidewalk (i) »
October 10, 2004
Friendly Eating
This greek deli on Mass Ave lies between central and harvard squares. Its logo offers an interesting contrast with the script face in the Bradley sign. The most obvious commonality is the curved baseline, though in this case we see not so much an arc as a slightly attenuated upward slope. Again as well most of the typographical flourishes are devoted to the leading capital character, which somehow still reads as an F despite the fact that the upper arm extends solely to the left---presumably it is still recognizable due to the integral sign-like cross stroke.
A key difference from the Bradley script is the degree of variation in stroke width, giving it a much more calligraphic feel, as opposed to the heavy-marker look of the previous sign. On some letters this successfully highlights some of the more refined touches, such as the rounded terminals on the F or the bowl of the e. However things seem to have gone awry in the dot over the i which has swollen out of proportion and in fact appears to be wider than any stroke in the letters themselves.
Posted by cds at October 10, 2004 06:03 PM