September 26, 2004
The Plan
For the next several weeks I will be looking at retro signage, but with the preference that the design actually be vintage rather than a modern attempt at aping an earlier style. I am especially interested in designs using early 20th century sans serif faces as evidence that there was a degree of diversity in outdoor type in the years before the helvetica monoculture took over.
In order to qualify for inclusion the sign should give the impression of having remained unchanged for several years, and responsibility for its design has been abandoned by the owner. As a result of this neglect, it has been allowed to go through years of looking dated and out of style until the current moment, where through nostalgia and the fact that the other signs on the street have left it behind, it has become eye-catching and unique once more.
Posted by cds at September 26, 2004 01:27 PM